Game AI Development Test Research Project

In December 2022, OpenAI released ChatGPT and redefined how the world perceived AI. All of a sudden, AI was not boring anymore, nor was it about Terminator-like killer robots. Instead, AI turned into friendly little assistants, writing code, generating images, and even creating apps. Intrigued by this transformation, we decided to give it a go in December and completed our project within 4 weeks as a hobby.

Our goal was simple: We wanted to create a game where the part of the game design, strategy (see image to the right), art, voice acting, the app, and most of the code were AI-generated. We chose to develop a quiz game where most of the content, including the art, could be generated quickly and efficiently.

During the project, we faced several challenges, such as ensuring the AI-generated content was cohesive and met quality standards. However, the process also revealed the immense potential and flexibility of AI tools. At the end of the exercise, we released our game on iOS and Android. The reception was overwhelmingly positive, and we received valuable feedback that highlighted both the strengths and areas for improvement.

Fast forward to 2024: Today, we use AI in all the areas we explored with the game. From speech synthesis to art generation, we help our clients’ marketing teams adapt to these changes swiftly. Sometimes, it’s about cost savings, but more often, it’s about unlocking business cases that weren’t possible before. This journey from a side project to integrating AI in professional services highlights the transformative power of AI in modern business.

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